REI has an average employee rating of 3.9 out of 5 stars. REI believes that it's in the wild, untamed, and natural places that people find their best selves. The company's purpose is to awaken a lifelong love of the outdoors for all.

Recreational Equipment, Inc. (REI) exists to inspire and enable life outside for everyone. REI brings top-quality gear and apparel, expert advice, and outdoor experiences to its customers.

REI is a local outdoor co-op working to help people experience the transformational power of nature. REI stewards the outdoors, supports sustainable business, and helps the fight for life outside. REI has no shareholders, so every purchase supports these initiatives.

Most Notable Positive: Employees are passionate about the outdoors and appreciate the company's commitment to sustainability and its generous employee benefits.
Most Notable Challenge: Some employees have mentioned that retail work can be demanding and that career advancement opportunities can be limited in some locations.